27 March 2009

Celebrating National Youth Week (28 March – 05 April), teen lifestyle website today launched their nationwide hunt for ‘real life’ ambassadors looking to take on the challenge of connecting with and inspiring other Australian youth.

Young people from around Australia are being encouraged to nominate themselves or their friends as potential ‘likeitis Super Role Models’, with the winners receiving a regular blog spot on the popular website.

“There are plenty of searches for supermodels and dancers out there, but what we’re looking for are real young people with real views and understandings of real youth issues,” said Kath Markov from likeitis.

“We’re always hearing stories about young people and their amazing achievements, so it’s time that we paid tribute to them and take some lessons out of their book.

“We want to hear their inspirational stories and give them a forum to share their opinions on hot topics like drugs, sex, growing up and the future.”
To kick start the competition, likeitis has anointed the first likeitis Super Role Model, Erin Young.

Just 21 years of age, Erin is the creator and editor of REAL - a magazine for teen girls aged 12 to 18. The magazine’s aim is to combat low levels of self esteem in girls and has a popular following.

“Erin is a fantastic example of the kind of Super Role Model we are searching for and we congratulate her on her remarkable accomplishments to date,” said Ms Markov.

“We are looking forward to selecting three other inspirational youth to join her in sharing their experiences and thoughts on life, telling it exactly ‘likeitis’.”

To enter, applicants are required to state in 250-300 words why they believe they or their friend should be a ‘likeitis Super Role Model’. Applications can be made online at is designed to educate teenagers on key issues of sexual health, drug use, bullying, self esteem and relationships. Developed, written and designed in consultation with young people, likeitis aims to reduce the rates of teenage pregnancy and sexually transmitted infections.

The likeitis website is an initiative of sexual health provider Marie Stopes International (MSI). With centres in the ACT, VIC, NSW, QLD and WA, MSI offers a range of services, including abortion, vasectomy, sexually transmitted infection check-ups, contraception and community-based health promotion and education. The not-for-profit organisation is part of a global international partnership that delivers vital health services to over five million people in 42 countries worldwide. Surplus funds support Marie Stopes International Australia, our charity partner, which works to save lives and improve sexual and reproductive health in Indigenous Australia and throughout the Asia-Pacific region.


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